Espresso has been one of the most effective channels we’ve found for generating B2B leads in Mexico.

Not only is the whole ad-writing process easy, since they take care of all of it, but we’ve also seen very strong pipeline results.

It went so well that we’ve renewed to keep collaborating through Q2 and Q3!

Espresso was a chance to explore a different channel within our B2B strategy. Newsletters were a new format for us, but we quickly saw the value of connecting with a community of leaders and business owners already looking for tools to grow their companies.

Beyond driving awareness, we started to see the impact reflected in pipeline and in commercial conversations with profiles far more aligned to our offering.

Working with Espresso Matutino was an excellent experience that exceeded our expectations. We were exploring several strategies for an in-person event in CDMX, and they turned out to be one of the most effective options.

With Espresso, we saw a significant lift in registrations for the event. It became one of the most effective levers to boost attendance.

We’ve run other campaigns with alternative media channels (newsletters) and honestly, Espresso Matutino is the one that has performed best for us.

Half of the attendees at our in-person C-Level event came from Espresso Matutino.

Having full attribution for something digital in B2B is hard — it doesn’t come easily. And in February we opened two sourced opportunities that came directly from the content we promoted with Espresso.

On that basis we decided to give Espresso more room: we’re reaching the target that matters to us in Mexico.

That’s why we keep exploring how to scale the channel for Q3 and Q4, adding reels and focusing on the brand’s most important event.

Espresso Matutino let us connect a technical topic with a highly relevant B2B audience.

In just two placements we drove over 400 registrations and more than 200 attendees, proving the channel works not only for visibility but to drive action.

We’re not after conversions or clicks, but brand positioning through relevant news. We were interested in spaces like Espresso because we respect their editorial line and, as readers, we’ve noticed the growth and impact they’ve achieved.

Working without a link and in a purely editorial format was exactly what we needed.

Espresso has let us test different strategies and understand which messages connect best with professional, high-value users.

More than an ad channel, it’s been a benchmark for building effective editorial communication across formats like newsletter, WhatsApp and podcast.

What stood out most was the profile of the signups we got. Professionals with master’s degrees, PhDs and balances above Sura’s typical user. Other channels bring us volume; Espresso brought us quality.

That’s why we decided to renew and scale into a 2026 contract, adding podcast, Reels and WhatsApp alongside the newsletter.

Thanks to Espresso Matutino, we discovered how effective newsletters can be for our product.

It’s gone so well that we’ve renewed with 2 emails per month for the rest of the year.

The ROI on the campaigns has been excellent.

We had a great experience with Espresso. We were able to get excellent downloads of our report, as well as great brand exposure. The process was very easy and took no more than 20 minutes.

The first edition was spectacular!

We had 300 attendees, most of them from Mexico.

We’re very happy with the results of the ad. We’ll stay in touch for future events!

We thought maybe 20 people would sign up. We’ve got more than 100 registered.

It exceeded the signup cap on the platform we use!

Incredible results. Extraordinary.

We’re thrilled and will definitely be reaching out again to promote future events.

We really weren’t expecting this kind of response.

We were really surprised because we saw almost double our usual sales in channels outside the newsletter (Amazon, MeLi). We also included the pixel for retargeting.

With just 1 email we not only had positive ROAS, we also picked up 250+ emails for our list.

Very happy with the results. We’ll keep experimenting with this channel.